About Solutus Consulting Engineers
Solutus Consulting Engineers is an engineering consultancy in Guwahati. It wanted project showcases and thought-leadership posts on LinkedIn and Instagram for developers and architects.
Why it matters: Engineering clients hire on credibility, so project showcases prove experience before the first meeting.
The challenge
Solutus Consulting Engineers had a following, but posting was irregular and the page was not bringing enough enquiries. Like most engineering consultancy brands in Guwahati, they needed a page that looks active every week and turns attention into DMs, calls and visits.
How we delivered social media marketing for Solutus Consulting Engineers
We started with a content strategy built on three or four content pillars: product or service showcases, behind the scenes, customer proof and offers. Every month we planned a content calendar around sales goals, festivals and local events, so the page never went quiet.
Reels were scripted with a strong hook in the first two seconds, then shot and edited for watch time and shares. Static posts and carousels kept the visual identity consistent, while captions, hashtags and highlights were written for search inside Instagram.
Community management ran daily: replying to comments and DMs, sharing user-tagged posts and guiding every enquiry to WhatsApp or a call. Each month we reviewed reach, engagement rate, saves and enquiries, and doubled down on the formats that worked.
For Solutus Consulting Engineers, the work covered project showcases and engineering explainers, thought-leadership posts for developers and architects and linkedin and instagram content calendar.
Results
Here is what the campaign delivered for Solutus Consulting Engineers, in numbers and outcomes shared with the brand.
- Posts delivered: 60+
- Social reach: 1.5 lakh+
- B2B enquiries: 80+
- Follower growth: 2x
- Project case posts: 20
Marketing terms used in this project
- Content pillars
- The three to five themes a brand posts about again and again, so the page feels planned and easy to recognise.
- Hook
- The first one or two seconds of a reel that make people stop scrolling.
- Engagement rate
- Likes, comments, shares and saves divided by reach. It shows how much people care, beyond how many saw the post.
- Social proof
- Reviews, customer stories and tagged posts that show real people trust the brand.
Frequently asked questions
What did Cygnus Marketing do for Solutus Consulting Engineers?
Cygnus Marketing delivered social media marketing for Solutus Consulting Engineers, covering project showcases and engineering explainers, thought-leadership posts for developers and architects and linkedin and instagram content calendar.
What results did Solutus Consulting Engineers get?
Posts delivered: 60+; social reach: 1.5 lakh+; b2b enquiries: 80+.
Can Cygnus Marketing do social media marketing for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
