About Superdry
Superdry is an international fashion brand. It wanted mystery shopper visits to check greeting, styling help, stock and billing at its stores.
Why it matters: International fashion brands need the same experience in every store, and audits check that it happens.
The challenge
Superdry needed reliable, photo-backed data on store standards across outlets, with clear scores that managers can act on.
How we delivered mystery audits for Superdry
Our trained mystery shoppers visited as regular customers, following a structured checklist covering greeting, product knowledge, display, hygiene, pricing and billing. Every visit was scored on the same parameters so results could be compared fairly.
Reports with photos, timings and improvement notes were shared within the agreed turnaround. Repeat audit cycles showed whether scores improved over time and where training was needed.
For Superdry, the work covered mystery shopper visits at superdry stores, checks on greeting, styling help, stock availability and billing and scored reports with photos.
Results
Here is what the campaign delivered for Superdry, in numbers and outcomes shared with the brand.
- Store visits: 40+
- Audit parameters: 35
- Average store score: Up from 70% to 86%
- Report turnaround: 48 hours
- Audit cycles: 3
Marketing terms used in this project
- Mystery audit
- An anonymous visit by a trained shopper to check the real customer experience.
- Audit parameters
- The fixed checklist points each store is scored on.
- Planogram compliance
- Whether products are placed on shelves exactly as the brand’s display plan says.
- Retail visibility
- How easily a shopper can see a brand’s products in a store.
Frequently asked questions
What did Cygnus Marketing do for Superdry?
Cygnus Marketing delivered mystery audits for Superdry, covering mystery shopper visits at superdry stores, checks on greeting, styling help, stock availability and billing and scored reports with photos.
What results did Superdry get?
Store visits: 40+; audit parameters: 35; average store score: Up from 70% to 86%.
Can Cygnus Marketing do mystery audits for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
