About Yaara
Yaara is a cafe in Guwahati with live music and event nights. It wanted reels and influencer visits that fill the cafe on event nights.
Why it matters: Cafes with live music live on event nights, so reels and creator visits fill the room when it counts.
The challenge
Yaara had a following, but posting was irregular and the page was not bringing enough enquiries. Like most cafe brands in Guwahati, they needed a page that looks active every week and turns attention into DMs, calls and visits.
How we delivered social media marketing for Yaara
We started with a content strategy built on three or four content pillars: product or service showcases, behind the scenes, customer proof and offers. Every month we planned a content calendar around sales goals, festivals and local events, so the page never went quiet.
Reels were scripted with a strong hook in the first two seconds, then shot and edited for watch time and shares. Static posts and carousels kept the visual identity consistent, while captions, hashtags and highlights were written for search inside Instagram.
Community management ran daily: replying to comments and DMs, sharing user-tagged posts and guiding every enquiry to WhatsApp or a call. Each month we reviewed reach, engagement rate, saves and enquiries, and doubled down on the formats that worked.
For Yaara, the work covered food, drinks and ambience reels, event-night and live music promotions and influencer visits and user content.
Results
Here is what the campaign delivered for Yaara, in numbers and outcomes shared with the brand.
- Reels and posts: 80+
- Instagram reach: 6 lakh+
- Event-night footfall: Up 40%
- Influencer visits: 25+
- Follower growth: 85%
Marketing terms used in this project
- Content pillars
- The three to five themes a brand posts about again and again, so the page feels planned and easy to recognise.
- Hook
- The first one or two seconds of a reel that make people stop scrolling.
- Engagement rate
- Likes, comments, shares and saves divided by reach. It shows how much people care, beyond how many saw the post.
- Social proof
- Reviews, customer stories and tagged posts that show real people trust the brand.
Frequently asked questions
What did Cygnus Marketing do for Yaara?
Cygnus Marketing delivered social media marketing for Yaara, covering food, drinks and ambience reels, event-night and live music promotions and influencer visits and user content.
What results did Yaara get?
Reels and posts: 80+; instagram reach: 6 lakh+; event-night footfall: Up 40%.
Can Cygnus Marketing do social media marketing for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
