About Zomato, Creator Campaign
For Zomato’s campaign among college students, the brand wanted local creators with a humour-led style that students relate to.
Why it matters: Students relate to humour from creators they follow, which made Zomato part of campus conversations.
The challenge
For Zomato, Creator Campaign, regional relevance mattered as much as reach. The campaign needed creators who speak the audience’s language and content that feels native to each platform.
How we delivered influencer marketing for Zomato, Creator Campaign
We shortlisted creators by audience fit, engagement quality and past brand work, mixing micro and mid-tier influencers for reach and trust. Each creator got a clear brief with key messages, while keeping their own style.
We managed contracts, product seeding, approvals and posting schedules end to end. Strong creator content was amplified with paid boosts and reused as ads, and results were tracked through views, engagement, link clicks and coupon codes.
For Zomato, Creator Campaign, the work covered micro & mid-tier creators, end-to-end influencer management and local, humour-led storytelling.
Results
Here is what the campaign delivered for Zomato, Creator Campaign, in numbers and outcomes shared with the brand.
- Student reach: Significant rise in local engagement
- Brand perception: Improved through relatable creators
- Mentions & shares: Strong increase across regional social
- Youth loyalty: Greater trust in the segment
Marketing terms used in this project
- Micro-influencer
- A creator with a smaller but highly engaged following, often in a specific niche or city.
- Product seeding
- Sending products to creators so they can try and talk about them honestly.
- Whitelisting
- Running paid ads using a creator’s post or handle for higher trust and click rates.
- Earned media
- Reach a brand gets from shares, mentions and word of mouth, without paying for it directly.
Frequently asked questions
What did Cygnus Marketing do for Zomato, Creator Campaign?
Cygnus Marketing delivered influencer marketing for Zomato, Creator Campaign, covering micro & mid-tier creators, end-to-end influencer management and local, humour-led storytelling.
What results did Zomato, Creator Campaign get?
Student reach: Significant rise in local engagement; brand perception: Improved through relatable creators; mentions & shares: Strong increase across regional social.
Can Cygnus Marketing do influencer marketing for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
