About Zomato
Zomato is one of India’s largest food delivery platforms. The brand wanted stronger offline presence, through delivery paper bags and outdoor signage in high-footfall areas.
Why it matters: Food delivery brands compete for recall, and the delivery bag is seen in thousands of homes every day.
The challenge
Zomato was using designs that looked different on every channel. For a food delivery business across India, that makes the brand harder to remember and harder to trust. They needed one clear look across print, store and social media.
How we delivered brand design for Zomato
We began with the brand identity: logo use, colour palette and typography, written down as simple brand guidelines. From there we built a design system of reusable templates so every new creative stays consistent and is quick to produce.
Each creative was designed for its job: offer posts lead with the deal, signage is readable from a distance, catalogues make products easy to compare. Print files were prepared to press standards, and social files were sized for feed, stories and reels covers.
For Zomato, the work covered delivery paper bags and outdoor sign & flange boards.
Results
Here is what the campaign delivered for Zomato, in numbers and outcomes shared with the brand.
- Offline presence: Stronger brand presence in offline spaces
- Customer recall: Higher during and after deliveries
- Design impact: Supported both promotion and recognition
- High-footfall zones: Better visual identity
- Online to offline: A seamless connection
Marketing terms used in this project
- Brand guidelines
- A short rulebook for how the logo, colours and fonts are used, so anyone can design on brand.
- Design system
- A set of ready templates and parts that keep every creative consistent and fast to make.
- Visual hierarchy
- Arranging a design so the most important message is seen first.
- Collateral
- Printed and digital material that supports sales, such as brochures, catalogues, menus and dealer boards.
Frequently asked questions
What did Cygnus Marketing do for Zomato?
Cygnus Marketing delivered brand design for Zomato, covering delivery paper bags and outdoor sign & flange boards.
What results did Zomato get?
Offline presence: Stronger brand presence in offline spaces; customer recall: Higher during and after deliveries; design impact: Supported both promotion and recognition.
Can Cygnus Marketing do brand design for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
