Sneha Jasrasaria Quick answer
Real estate leads come from a mix of Meta and Google ads, a clear project landing page, walkthrough videos, site visit offers and fast follow-up by phone and WhatsApp. The key numbers are cost per lead, how many leads book a site visit, and how many visits turn into bookings.
Key takeaways
- One clear landing page per project beats a general website
- Walkthrough videos and real site photos build trust
- Call new leads fast and offer a site visit
- Track leads to visits to bookings, beyond cost per lead
Property is a big decision. Buyers research for weeks, compare projects and visit sites before they book. Your marketing has to earn trust at every step.
The real estate funnel
| Stage | What the buyer does | What you need |
|---|---|---|
| Discover | Sees an ad or post | Strong visuals and a clear offer |
| Consider | Visits your page | Floor plans, price range, location, amenities |
| Enquire | Fills a form or messages | Quick, friendly call back |
| Visit | Comes to the site | Easy booking and a good site experience |
| Book | Pays the token | Clear paperwork and follow-up |
What to put in your ads
- Real site photos and walkthrough videos.
- Location advantages: schools, hospitals, markets nearby.
- Configuration and a starting price range.
- A reason to act: site visit offer, launch price, limited units.
- RERA details as required.
Build one page per project
Send ad traffic to a fast page with:
- Project name, location and configuration in the first screen.
- Gallery and walkthrough video.
- Floor plans and amenities.
- A short form and a WhatsApp button.
- Map and nearby landmarks.
Qualify leads early
Add one or two questions to forms, like budget and when they plan to buy. You get fewer leads but better ones.
Follow up fast
Call new leads quickly, then send the brochure and location on WhatsApp. Offer a site visit slot. Many builders use a telecalling team for this so no lead waits. See our telecalling guide.
Track the right numbers
- Cost per lead.
- Lead to site visit rate.
- Site visit to booking rate.
- Cost per booking.
A cheap lead that never visits costs more than a pricier lead that books.
Offline still helps
Site events, society activations, hoardings near the project and channel partner meets all support online ads.
We can help
We run ads, landing pages, content and telecalling for real estate and coworking brands. See our performance marketing services and website plans.