Sneha Jasrasaria Quick answer
Click-to-WhatsApp ads are Meta ads on Facebook and Instagram that open a WhatsApp chat with your business instead of a website. They suit businesses that sell through conversation, like jewellery, real estate, salons, coaching and boutiques. Use a clear offer, a pre-filled message, and reply within minutes with quick replies and a catalogue.
Key takeaways
- The ad opens a WhatsApp chat in one tap
- Great for businesses that sell through conversation
- Fast replies decide whether chats become sales
- Track chats to sales to judge results
Why they work
Many Indian customers prefer chatting to filling forms. One tap opens a conversation they can return to any time.
Who they suit
- Jewellery and fashion stores
- Real estate projects
- Salons and clinics
- Coaching and courses
- Cafes taking bookings
- Local service businesses
Setting up
- Link your WhatsApp Business number to your Facebook page.
- In Ads Manager, choose Engagement or Leads with WhatsApp as the destination.
- Write a pre-filled message: “Hi, I want to know about the bridal collection.”
- Target your area and audience.
Ad creative tips
- Show the product clearly.
- State the offer or reason to chat.
- Say “Chat on WhatsApp for prices” in the visual.
Turning chats into sales
- Greeting message within seconds.
- Quick replies for prices, location and timings.
- WhatsApp catalogue for products.
- Ask one qualifying question.
- Offer a visit or call slot.
Results
For Kohira, lab-grown diamond jewellery, WhatsApp catalogues and click-to-WhatsApp ads brought 1,500+ enquiries at ₹90 per enquiry and 350+ store visits.
Writing pre-filled messages
A good pre-filled message tells you where the lead came from and what they want:
- “Hi, I saw your Bihu collection ad and want to know prices.”
- “Hi, I want to book a trial class this week.”
- “Hi, I am interested in 2BHK flats at your new project.”
This helps your team respond correctly in seconds.
A reply flow that converts
- Instant greeting with your name and a question.
- Share the catalogue or price list.
- Ask one qualifying question.
- Offer a visit, call or order link.
- Follow up the next day if they go quiet.
Common mistakes
- Slow replies during business hours.
- No one available on weekends when ads run.
- Generic replies that ignore what the customer asked.
- Not tracking which chats became sales.