About Kohira
Kohira sells lab-grown diamond jewellery in Guwahati. It wanted WhatsApp catalogues and click-to-WhatsApp ads to bring enquiries and store visits.
Why it matters: Lab-grown diamonds are new to many buyers, so WhatsApp chats answer questions before the store visit.
The challenge
Kohira needed a direct channel with high open rates for offers, launches and event updates, without depending only on social media reach.
How we delivered WhatsApp marketing for Kohira
We built and segmented opt-in contact lists, then planned broadcast campaigns for launches, offers and events. WhatsApp catalogues, quick replies and labels made it easy to share products and track every enquiry.
Click-to-WhatsApp ads and QR codes brought new contacts in, and follow-up messages moved them towards a booking, visit or order. Every campaign was measured on open rate, replies and conversions.
For Kohira, the work covered whatsapp catalogue for lab-grown diamond jewellery, click-to-whatsapp ads and broadcast follow-ups and store-visit booking through chat.
Results
Here is what the campaign delivered for Kohira, in numbers and outcomes shared with the brand.
- Enquiries via WhatsApp: 1,500+
- Store visits booked: 350+
- Message open rate: 88%
- Cost per enquiry: ₹90
- Chat-to-purchase conversion: 12%
Marketing terms used in this project
- Broadcast list
- A WhatsApp list used to send one message to many opted-in contacts.
- Click-to-WhatsApp ad
- A Meta ad that opens a WhatsApp chat with the brand instead of a website.
- Segmentation
- Grouping contacts by interest or behaviour so each group gets relevant messages.
- Open rate
- The share of people who opened a message.
Frequently asked questions
What did Cygnus Marketing do for Kohira?
Cygnus Marketing delivered WhatsApp marketing for Kohira, covering whatsapp catalogue for lab-grown diamond jewellery, click-to-whatsapp ads and broadcast follow-ups and store-visit booking through chat.
What results did Kohira get?
Enquiries via whatsapp: 1,500+; store visits booked: 350+; message open rate: 88%.
Can Cygnus Marketing do WhatsApp marketing for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
