Sneha Jasrasaria Quick answer
Many Indians search in Hindi and regional languages, often by voice. Create proper translated pages (not machine-only), use the language in titles and headings, set hreflang tags to link language versions, keep URLs simple, and include the mixed Hinglish or local phrases people actually type.
Key takeaways
- Regional language searches often face less competition
- Write natural local language, then check with native speakers
- Use hreflang to link language versions
- Include mixed-language phrases people really type
English content competes with the whole country. Content in Assamese, Bengali, Hindi or Odia can reach people your competitors ignore.
Who searches in regional languages?
- Smaller cities and rural areas.
- Older customers.
- Voice search users, who speak naturally in their own language. See voice search optimisation.
How to do it well
1. Proper translation
Machine translation is a starting point. Have a native speaker edit it so it sounds natural and uses local words.
2. Separate pages for each language
Use a clear structure like /as/ for Assamese or /hi/ for Hindi. Each page should be fully in one language.
3. hreflang tags
These tell Google which page is for which language, so the right version shows to the right person. WordPress translation plugins can add them.
4. Titles and headings in the language
The title tag, H1 and meta description should be in the page’s language.
5. Mixed language phrases
Many people type Hindi in English letters (“sasta mobile cover”) or mix languages. Include these naturally in content and FAQs.
6. Local examples
Use local festivals, places and references. They make content feel written for the reader.
Social media in regional languages
Regional content often gets stronger engagement. For Kaziranga ITI, Assamese posts and reels performed strongly and raised visibility in Upper Assam.
Keyword research in regional languages
Use Google autocomplete in the target language, look at how people write in comments and messages, and check Search Console for queries in other scripts or Roman spellings. Note common spelling variations.
Do not mix languages on one page randomly
Keep each page mainly in one language for clarity, with English terms where people naturally use them. Random mixing confuses readers and search engines.
Read more
Our guides on regional language marketing and Assamese content marketing.