Sneha Jasrasaria Quick answer
A good business bio says what you do, who it is for and where, adds one proof point, and ends with a clear action and link. Use the name field for a searchable keyword, keep it short, and use contact buttons so people can call, email or WhatsApp in one tap.
Key takeaways
- Say what you do and where in the first line
- Add one proof point, like clients served or years
- End with one action and a working link
- Use the name field for keywords people search
Your bio is your shop sign. Most people decide in seconds whether to follow, DM or leave.
The formula
- Name field: Brand plus keyword. “Inertia | Spin Studio Guwahati”
- Line 1: What you do and for whom.
- Line 2: Proof.
- Line 3: Location or delivery area.
- Line 4: Call to action.
- Link: WhatsApp or booking page.
Examples
Bakery
Custom cakes and desserts for every celebration
900+ custom cakes delivered
Guwahati, same-day delivery
DM or WhatsApp to order 👇
Agency
Marketing agency for brands across India
Social, influencer, performance and on-ground
100+ brands served
Book a strategy call 👇
Salon
Hair, skin and bridal makeup
Bridal bookings open for wedding season
Zoo Road, Guwahati
Book on WhatsApp 👇
Use contact buttons
Switch to a professional account and add Call, Email and WhatsApp buttons, plus your address.
Make it searchable
Instagram search reads your name field and bio. See Instagram SEO.
Pair it with highlights
Highlights like Menu, Prices, Reviews and Book answer questions before people DM. See Instagram highlights for business.
Link options
- WhatsApp link: best for businesses that sell through chat.
- Booking page: for salons, clinics, studios and gyms.
- Landing page: for a current offer or service.
- Links page: for several key actions, kept short.
Test your link regularly from a phone.
Bios for different goals
- More bookings: lead with service and “Book on WhatsApp”.
- More followers: lead with what people get from following.
- More store visits: lead with location and hours.
- Launch: mention the new product or date.
Update your bio when your main goal changes.
Common mistakes
- Only a tagline, with no service.
- No location.
- Broken or outdated link.
- Too many calls to action.