Sneha Jasrasaria Quick answer
Highlights are your profile’s mini website. Most businesses should have highlights for what they offer, prices or menu, reviews, work or results, how to order or book, and location or contact. Keep each highlight short and updated, and use matching covers in your brand colours.
Key takeaways
- Highlights answer questions before people DM
- Reviews and results build trust fast
- Keep highlights updated and short
- Matching covers make the profile look professional
New visitors check your highlights to decide whether to trust you. Make them count.
Highlights every business should have
| Highlight | What to include |
|---|---|
| Services or Shop | What you sell, with photos |
| Prices or Menu | Packages, menu, price range |
| Reviews | Screenshots of reviews and DMs (with permission) |
| Work or Results | Before and after, case studies |
| Order or Book | Step-by-step how to order |
| FAQs | Delivery, timings, payment |
| Visit | Address, map, landmarks |
Industry ideas
- Cafe: Menu, Events, Specials, Visit
- Boutique: New In, Bridal, Try-ons, Reviews
- Gym: Classes, Trainers, Transformations, Join
- Coaching: Courses, Results, Faculty, Admissions
Design tips
- Simple icons on brand colour backgrounds.
- Short labels, one word if possible.
- Same style across all covers.
Keep them fresh
Review highlights monthly. Remove expired offers and add new reviews.
How this fits your profile
Pair highlights with a clear bio and pinned posts. Read writing an Instagram bio.
Writing each highlight
Keep stories inside each highlight short and in a logical order:
- Prices: one story per package or category, with clear numbers.
- Book: step-by-step: choose service, message us, confirm slot.
- Reviews: five to ten of your best, recent reviews.
- FAQs: one question per story, with a short answer.
Use highlights in replies
When someone DMs “price?”, reply with a friendly message and point them to your Prices highlight, then ask a question to continue the conversation. It saves time and still feels personal.
Check analytics
Instagram shows views for highlights. If a highlight gets many views but few enquiries follow, the content may need a clearer call to action.
Need a profile makeover?
We design highlight covers and set up profiles as part of social media management.