Sneha Jasrasaria Quick answer
Keyword research means finding the words and questions your customers type into search engines. Start by listing your services and locations, then use free tools like Google autocomplete, People also ask, Google Search Console and Keyword Planner to find related searches, and group them by intent so each page targets one clear topic.
Key takeaways
- Start from your customer’s words, not industry jargon
- Group keywords by intent: learn, compare, buy, visit
- One page should target one main topic
- Local keywords often bring the most ready-to-buy visitors
Good SEO starts with knowing what your customers type into Google. Here is a simple way to do keyword research without expensive tools.
Step 1: List your services and places
Write down every service and product, then every city or area you serve. For example:
- Social media marketing, influencer marketing, Meta ads
- Guwahati, Dibrugarh, Northeast India
Step 2: Think like a customer
Customers rarely use your industry terms. A clinic says “physiotherapy”, the patient types “back pain treatment near me”. Ask your sales team what words customers use on calls and WhatsApp.
Step 3: Use free tools
- Google autocomplete: start typing and note the suggestions.
- People also ask: expand the questions under results. See how to use them.
- Related searches: at the bottom of the results page.
- Google Search Console: shows what people already search to find you. Our Search Console guide explains it.
- Google Keyword Planner: free with a Google Ads account, shows rough volumes.
Step 4: Sort by intent
| Intent | Example | Best page type |
|---|---|---|
| Learn | what is ugc content | Blog post |
| Compare | agency vs freelancer | Comparison post |
| Buy | social media agency guwahati | Service page |
| Visit | bakery near me | Google profile, location page |
Step 5: Map keywords to pages
Give each main topic one page. Do not create five pages for nearly the same search; they compete with each other. Use the main keyword in the title, the first paragraph and a heading, then write naturally.
Step 6: Look at who ranks
Search each keyword and study the top results. Are they blogs or service pages? Long or short? Match what Google already rewards, then make yours clearer and more useful.
Long-tail keywords are your friend
Specific searches like “custom birthday cake delivery in Guwahati” have fewer searches but much higher intent. Small businesses often win these first.
Next steps
Turn your list into a blog post template and a page plan. Or ask us to build it for you.