About Amazon
Amazon wanted more local sellers from Assam to sell online. Many needed help with registration, documents and catalogues, so we went to them.
Why it matters: Marketplaces grow when local sellers join, and many first-time sellers in Assam needed help in person.
The challenge
Amazon wanted more local sellers to go online, but many small businesses find registration, documents and catalogues hard to manage alone.
How we delivered merchant onboarding for Amazon
Our field associates met sellers in person, explained the benefits and handled registration, KYC documents and catalogue upload with them.
We stayed with sellers through their first orders, training them on the seller tools, so they went live quickly and stayed active.
For Amazon, the work covered field team outreach to local sellers across assam, account setup, kyc documents and catalogue upload and training on order handling and seller tools.
Results
Here is what the campaign delivered for Amazon, in numbers and outcomes shared with the brand.
- Merchants onboarded: 2,500+
- Districts covered: 20+
- Products listed: 40,000+
- Sellers live within 7 days: 85%
- Field associates deployed: 60+
Marketing terms used in this project
- Merchant onboarding
- Helping a seller sign up and start selling on a platform.
- KYC
- Know Your Customer: identity and business document checks.
- Catalogue upload
- Adding products with photos, prices and details to the platform.
Frequently asked questions
What did Cygnus Marketing do for Amazon?
Cygnus Marketing delivered merchant onboarding for Amazon, covering field team outreach to local sellers across assam, account setup, kyc documents and catalogue upload and training on order handling and seller tools.
What results did Amazon get?
Merchants onboarded: 2,500+; districts covered: 20+; products listed: 40,000+.
Can Cygnus Marketing do merchant onboarding for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
