About Amazon Pay
Amazon Pay wanted shoppers in Guwahati to see its QR codes and offers at the counter of local stores. That meant branding and briefing more than a thousand retailers in a few weeks.
Why it matters: Payment apps win at the shop counter, where a visible QR code and a briefed shopkeeper decide how people pay.
The challenge
Amazon Pay wanted visible, verified presence at the point of purchase across many outlets in Guwahati, and fast.
How we delivered a BTL activation for Amazon Pay
We mapped outlets, trained installers and briefed retailers on the offer, then branded each store with stickers, standees and QR displays. Every installation was photo-verified and audited.
Daily reporting kept the rollout on schedule and let the brand see coverage outlet by outlet.
For Amazon Pay, the work covered in-store stickering and qr standee installation, retailer briefing on amazon pay offers and photo-verified audit of every outlet.
Results
Here is what the campaign delivered for Amazon Pay, in numbers and outcomes shared with the brand.
- Outlets branded: 1,500+ across Guwahati
- QR standees installed: 1,200+
- Retailers briefed: 1,500+
- Audit compliance: 98% photo-verified
- Turnaround: 3 weeks
Marketing terms used in this project
- BTL (below the line)
- Targeted, on-ground marketing such as in-store branding, sampling and activations.
- Point of purchase (POP)
- Branding placed where customers make the buying decision.
- Retail audit
- Checking each outlet to confirm branding is installed correctly.
Frequently asked questions
What did Cygnus Marketing do for Amazon Pay?
Cygnus Marketing delivered a BTL activation for Amazon Pay, covering in-store stickering and qr standee installation, retailer briefing on amazon pay offers and photo-verified audit of every outlet.
What results did Amazon Pay get?
Outlets branded: 1,500+ across Guwahati; qr standees installed: 1,200+; retailers briefed: 1,500+.
Can Cygnus Marketing do BTL activation for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
