About Amazon Pay
Amazon Pay wanted to reach users across 15 states by phone, in their own languages, to drive app use. That meant a large, trained telecalling team.
Why it matters: Payment app users respond better in their own language, so multilingual calls drove real app use across 15 states.
The challenge
Amazon Pay needed to reach a very large number of users by phone, in their own language, with consistent quality on every call.
How we delivered telecalling for Amazon Pay
We recruited and trained telecallers, wrote clear call scripts and set up CRM tracking so every call was logged. Regional language teams helped each customer feel understood.
Daily call quality audits, coaching and live dashboards kept conversion and quality high across the team.
For Amazon Pay, the work covered team deployment & training, standardised communication and crm & tech integration.
Results
Here is what the campaign delivered for Amazon Pay, in numbers and outcomes shared with the brand.
- Monthly talk time: 72,000+ minutes
- Languages covered: 16
- Trained telecallers: 600+
- States covered: 15
- Call-to-app conversion: Significantly improved
Marketing terms used in this project
- Outbound calling
- Calls made by the brand’s team to customers or leads.
- Call script
- A guide for what to say and how to handle common questions.
- Connect rate
- The share of dialled calls that reach a real person.
- Call quality audit
- Reviewing recorded calls against a checklist.
Frequently asked questions
What did Cygnus Marketing do for Amazon Pay?
Cygnus Marketing delivered telecalling for Amazon Pay, covering team deployment & training, standardised communication and crm & tech integration.
What results did Amazon Pay get?
Monthly talk time: 72,000+ minutes; languages covered: 16; trained telecallers: 600+.
Can Cygnus Marketing do telecalling for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
