About The Belgian Waffle Co.
The Belgian Waffle Co. is a dessert chain with kiosks and outlets. It wanted mystery visits to check product quality, hygiene, upselling and billing.
Why it matters: Kiosk desserts depend on quality and upselling at the counter, so audits lift every visit’s value.
The challenge
The Belgian Waffle Co. needed reliable, photo-backed data on store standards across outlets, with clear scores that managers can act on.
How we delivered mystery audits for The Belgian Waffle Co.
Our trained mystery shoppers visited as regular customers, following a structured checklist covering greeting, product knowledge, display, hygiene, pricing and billing. Every visit was scored on the same parameters so results could be compared fairly.
Reports with photos, timings and improvement notes were shared within the agreed turnaround. Repeat audit cycles showed whether scores improved over time and where training was needed.
For The Belgian Waffle Co., the work covered mystery customer visits at kiosks and outlets, checks on product quality, hygiene, upselling and billing and scored reports with photos.
Results
Here is what the campaign delivered for The Belgian Waffle Co., in numbers and outcomes shared with the brand.
- Outlet visits: 70+
- Audit parameters: 30
- Hygiene compliance: 94%
- Upsell attempts recorded: 60% of visits
- Report turnaround: 24 hours
Marketing terms used in this project
- Mystery audit
- An anonymous visit by a trained shopper to check the real customer experience.
- Audit parameters
- The fixed checklist points each store is scored on.
- Planogram compliance
- Whether products are placed on shelves exactly as the brand’s display plan says.
- Retail visibility
- How easily a shopper can see a brand’s products in a store.
Frequently asked questions
What did Cygnus Marketing do for The Belgian Waffle Co.?
Cygnus Marketing delivered mystery audits for The Belgian Waffle Co., covering mystery customer visits at kiosks and outlets, checks on product quality, hygiene, upselling and billing and scored reports with photos.
What results did The Belgian Waffle Co. get?
Outlet visits: 70+; audit parameters: 30; hygiene compliance: 94%.
Can Cygnus Marketing do mystery audits for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
