About Britannia
Britannia is one of India’s biggest food brands. It wanted regular audits of how its products are displayed, priced and stocked in retail outlets.
Why it matters: FMCG sales depend on shelf visibility, so display and pricing audits turn into more sales at every outlet.
The challenge
Britannia needed reliable, photo-backed data on store standards across outlets, with clear scores that managers can act on.
How we delivered mystery audits for Britannia
Our trained mystery shoppers visited as regular customers, following a structured checklist covering greeting, product knowledge, display, hygiene, pricing and billing. Every visit was scored on the same parameters so results could be compared fairly.
Reports with photos, timings and improvement notes were shared within the agreed turnaround. Repeat audit cycles showed whether scores improved over time and where training was needed.
For Britannia, the work covered retail audits of britannia product visibility, shelf share, planogram and pricing checks and stock availability and expiry tracking.
Results
Here is what the campaign delivered for Britannia, in numbers and outcomes shared with the brand.
- Outlets audited: 800+
- Planogram compliance: Up 20 points
- Out-of-stock cases flagged: 1,200+
- Photo-verified reports: 100%
- Audit cycle: Monthly
Marketing terms used in this project
- Mystery audit
- An anonymous visit by a trained shopper to check the real customer experience.
- Audit parameters
- The fixed checklist points each store is scored on.
- Planogram compliance
- Whether products are placed on shelves exactly as the brand’s display plan says.
- Retail visibility
- How easily a shopper can see a brand’s products in a store.
Frequently asked questions
What did Cygnus Marketing do for Britannia?
Cygnus Marketing delivered mystery audits for Britannia, covering retail audits of britannia product visibility, shelf share, planogram and pricing checks and stock availability and expiry tracking.
What results did Britannia get?
Outlets audited: 800+; planogram compliance: Up 20 points; out-of-stock cases flagged: 1,200+.
Can Cygnus Marketing do mystery audits for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
