About Cadbury
Cadbury is India’s best known chocolate brand. It wanted audits of coolers, displays and festive pack availability in retail outlets.
Why it matters: Chocolate is an impulse buy, so cooler and display checks make sure it is seen when shoppers are ready.
The challenge
Cadbury needed reliable, photo-backed data on store standards across outlets, with clear scores that managers can act on.
How we delivered mystery audits for Cadbury
Our trained mystery shoppers visited as regular customers, following a structured checklist covering greeting, product knowledge, display, hygiene, pricing and billing. Every visit was scored on the same parameters so results could be compared fairly.
Reports with photos, timings and improvement notes were shared within the agreed turnaround. Repeat audit cycles showed whether scores improved over time and where training was needed.
For Cadbury, the work covered retail visibility audits for cadbury chocolates, cooler, display and shelf placement checks and festive pack availability tracking.
Results
Here is what the campaign delivered for Cadbury, in numbers and outcomes shared with the brand.
- Outlets audited: 1,000+
- Display compliance: 91%
- Festive pack gaps flagged: 300+
- Photo-verified reports: 100%
- Audit cycles: 3
Marketing terms used in this project
- Mystery audit
- An anonymous visit by a trained shopper to check the real customer experience.
- Audit parameters
- The fixed checklist points each store is scored on.
- Planogram compliance
- Whether products are placed on shelves exactly as the brand’s display plan says.
- Retail visibility
- How easily a shopper can see a brand’s products in a store.
Frequently asked questions
What did Cygnus Marketing do for Cadbury?
Cygnus Marketing delivered mystery audits for Cadbury, covering retail visibility audits for cadbury chocolates, cooler, display and shelf placement checks and festive pack availability tracking.
What results did Cadbury get?
Outlets audited: 1,000+; display compliance: 91%; festive pack gaps flagged: 300+.
Can Cygnus Marketing do mystery audits for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
