About Burgundy
Burgundy is a salon in Guwahati. It wanted a refined Instagram presence with educational reels that show expertise and turn followers into appointment enquiries.
Why it matters: Salon clients book stylists they trust, and educational reels show skill before anyone sits in the chair.
The challenge
For a salon brand in Guwahati, Instagram is often the first place a customer checks before buying. Burgundy needed content that builds trust quickly, a steady posting rhythm and clear calls to action that move people from scrolling to enquiring.
How we delivered social media marketing for Burgundy
We started with a content strategy built on three or four content pillars: product or service showcases, behind the scenes, customer proof and offers. Every month we planned a content calendar around sales goals, festivals and local events, so the page never went quiet.
Reels were scripted with a strong hook in the first two seconds, then shot and edited for watch time and shares. Static posts and carousels kept the visual identity consistent, while captions, hashtags and highlights were written for search inside Instagram.
Community management ran daily: replying to comments and DMs, sharing user-tagged posts and guiding every enquiry to WhatsApp or a call. Each month we reviewed reach, engagement rate, saves and enquiries, and doubled down on the formats that worked.
For Burgundy, the work covered refined brand identity, aesthetic social storytelling and educational reels.
Results
Here is what the campaign delivered for Burgundy, in numbers and outcomes shared with the brand.
- Educational reels: 30+
- Instagram reach: 4 lakh+
- Follower growth: 40%
- Appointment enquiries via DM: 2x
- Average saves per reel: 150+
Marketing terms used in this project
- Content pillars
- The three to five themes a brand posts about again and again, so the page feels planned and easy to recognise.
- Hook
- The first one or two seconds of a reel that make people stop scrolling.
- Engagement rate
- Likes, comments, shares and saves divided by reach. It shows how much people care, beyond how many saw the post.
- Social proof
- Reviews, customer stories and tagged posts that show real people trust the brand.
Frequently asked questions
What did Cygnus Marketing do for Burgundy?
Cygnus Marketing delivered social media marketing for Burgundy, covering refined brand identity, aesthetic social storytelling and educational reels.
What results did Burgundy get?
Educational reels: 30+; instagram reach: 4 lakh+; follower growth: 40%.
Can Cygnus Marketing do social media marketing for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
