Burgundy

About Burgundy

Alongside its social media, Burgundy salon in Guwahati needed a complete design system: brand guidelines, service menus, price cards, in-salon signage and social templates.

Why it matters: A premium salon has to look premium everywhere, from the menu card to the price list.

The challenge

Burgundy was using designs that looked different on every channel. For a salon business in Guwahati, that makes the brand harder to remember and harder to trust. They needed one clear look across print, store and social media.

How we delivered brand design for Burgundy

We began with the brand identity: logo use, colour palette and typography, written down as simple brand guidelines. From there we built a design system of reusable templates so every new creative stays consistent and is quick to produce.

Each creative was designed for its job: offer posts lead with the deal, signage is readable from a distance, catalogues make products easy to compare. Print files were prepared to press standards, and social files were sized for feed, stories and reels covers.

For Burgundy, the work covered brand guidelines covering logo use, colour and type, service menus, price cards and in-salon signage and social post and story templates.

Results

Here is what the campaign delivered for Burgundy, in numbers and outcomes shared with the brand.

• Design assets delivered: 80+
• Templates built: 15
• Turnaround per creative: 48 hours
• Print pieces: 20+
• Brand consistency: One look across salon, print and social

Marketing terms used in this project

Brand guidelines

A short rulebook for how the logo, colours and fonts are used, so anyone can design on brand.

Design system

A set of ready templates and parts that keep every creative consistent and fast to make.

Visual hierarchy

Arranging a design so the most important message is seen first.

Collateral

Printed and digital material that supports sales, such as brochures, catalogues, menus and dealer boards.

Frequently asked questions