About Fabindia
Fabindia is a well known Indian ethnic wear and lifestyle brand. It wanted mystery audits of its stores to check service, trial rooms, ambience and billing.
Why it matters: Ethnic wear shoppers expect warm, helpful service, so audits keep every store on brand.
The challenge
Fabindia needed reliable, photo-backed data on store standards across outlets, with clear scores that managers can act on.
How we delivered mystery audits for Fabindia
Our trained mystery shoppers visited as regular customers, following a structured checklist covering greeting, product knowledge, display, hygiene, pricing and billing. Every visit was scored on the same parameters so results could be compared fairly.
Reports with photos, timings and improvement notes were shared within the agreed turnaround. Repeat audit cycles showed whether scores improved over time and where training was needed.
For Fabindia, the work covered mystery shopper visits at fabindia stores, checks on staff service, trial rooms, store ambience and billing and scored reports with improvement notes.
Results
Here is what the campaign delivered for Fabindia, in numbers and outcomes shared with the brand.
- Store visits: 50+
- Audit parameters: 35
- Customer service score: Up 15%
- Report turnaround: 48 hours
- Cities covered: 4
Marketing terms used in this project
- Mystery audit
- An anonymous visit by a trained shopper to check the real customer experience.
- Audit parameters
- The fixed checklist points each store is scored on.
- Planogram compliance
- Whether products are placed on shelves exactly as the brand’s display plan says.
- Retail visibility
- How easily a shopper can see a brand’s products in a store.
Frequently asked questions
What did Cygnus Marketing do for Fabindia?
Cygnus Marketing delivered mystery audits for Fabindia, covering mystery shopper visits at fabindia stores, checks on staff service, trial rooms, store ambience and billing and scored reports with improvement notes.
What results did Fabindia get?
Store visits: 50+; audit parameters: 35; customer service score: Up 15%.
Can Cygnus Marketing do mystery audits for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
