About Camlin
Camlin is a trusted art supplies brand for students. The brand wanted to build a direct connection with young artists through a free online art workshop promoted to student communities.
Why it matters: Art supply brands grow with young artists, so a free learning event built loyalty with students and parents.
The challenge
Camlin needed reach among students in Students at scale, with activity that could be verified and engagement that continued online after the event.
How we delivered campus promotion for Camlin
We used our campus network to plan activations school by school and college by college, with permissions, timings and trained promoters arranged in advance. Student ambassadors helped make the brand part of fests, hostels and classrooms.
Every activation was designed to move students from the campus to the brand online, through contests, sampling, QR codes, hashtags and user-generated content. Our team shared photo-verified reports so the brand could see exactly what happened on the ground.
For Camlin, the work covered free online art workshop, end-to-end campaign support and community-based distribution.
Results
Here is what the campaign delivered for Camlin, in numbers and outcomes shared with the brand.
- Students registered: 9,000
- Attended live: 60%
- Watched the replay within a week: 3,000+
Marketing terms used in this project
- Campus activation
- A brand event or experience run inside a school or college.
- Student ambassador
- A student who represents the brand among peers and drives participation.
- Sampling
- Giving people a product to try so they experience it first hand.
- User-generated content (UGC)
- Posts and videos made by real customers or participants instead of the brand.
Frequently asked questions
What did Cygnus Marketing do for Camlin?
Cygnus Marketing delivered campus promotion for Camlin, covering free online art workshop, end-to-end campaign support and community-based distribution.
What results did Camlin get?
Students registered: 9,000; attended live: 60%; watched the replay within a week: 3,000+.
Can Cygnus Marketing do campus promotion for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
