Courthouse

About Courthouse

Courthouse is a badminton and pickleball venue in Guwahati. It needed a brand identity, court signage, booking posters and tournament creatives to fill slots and grow its player community.

Why it matters: A new sports venue needs players to find it, book courts and come back for tournaments.

The challenge

Courthouse needed design support that keeps up with the business: offers, launches, signage and social posts, all on brand and delivered fast.

How we delivered brand design for Courthouse

We began with the brand identity: logo use, colour palette and typography, written down as simple brand guidelines. From there we built a design system of reusable templates so every new creative stays consistent and is quick to produce.

Each creative was designed for its job: offer posts lead with the deal, signage is readable from a distance, catalogues make products easy to compare. Print files were prepared to press standards, and social files were sized for feed, stories and reels covers.

For Courthouse, the work covered brand identity for a badminton and pickleball venue, court signage, booking posters and tournament creatives and social templates for slots, leagues and offers.

Results

Here is what the campaign delivered for Courthouse, in numbers and outcomes shared with the brand.

• Creatives delivered: 70+
• Tournament campaigns designed: 6
• On-site signage pieces: 20+
• Court booking enquiries: 2x after launch
• Instagram reach: 2 lakh+

Marketing terms used in this project

Brand guidelines

A short rulebook for how the logo, colours and fonts are used, so anyone can design on brand.

Design system

A set of ready templates and parts that keep every creative consistent and fast to make.

Visual hierarchy

Arranging a design so the most important message is seen first.

Collateral

Printed and digital material that supports sales, such as brochures, catalogues, menus and dealer boards.

Frequently asked questions