CRED

About CRED

CRED is a credit card payments and rewards app. It wanted outbound calls that drive app activation and feature use, with strict call quality.

Why it matters: Fintech apps need users to activate features, and well scripted calls made that happen at scale.

The challenge

CRED needed to reach a very large number of users by phone, in their own language, with consistent quality on every call.

How we delivered telecalling for CRED

We recruited and trained telecallers, wrote clear call scripts and set up CRM tracking so every call was logged. Regional language teams helped each customer feel understood.

Daily call quality audits, coaching and live dashboards kept conversion and quality high across the team.

For CRED, the work covered outbound calling to drive app activation and feature use, script design and caller training and daily call quality audits.

Results

Here is what the campaign delivered for CRED, in numbers and outcomes shared with the brand.

• Calls made: 2 lakh+
• Telecallers deployed: 120+
• Connect-to-activation rate: 18%
• Languages: 8
• Quality audit score: 92%

Marketing terms used in this project

Outbound calling

Calls made by the brand’s team to customers or leads.

Call script

A guide for what to say and how to handle common questions.

Connect rate

The share of dialled calls that reach a real person.

Call quality audit

Reviewing recorded calls against a checklist.

Frequently asked questions