About Dream House Film Academy
Dream House Film Academy in Guwahati trains young filmmakers. It wanted admission-focused campaigns and student film showcases that attract new students and workshop sign-ups.
Why it matters: Film students choose an academy by the work it produces, so student showcases became the best admission pitch.
The challenge
Dream House Film Academy had a following, but posting was irregular and the page was not bringing enough enquiries. Like most academy brands in Guwahati, they needed a page that looks active every week and turns attention into DMs, calls and visits.
How we delivered social media marketing for Dream House Film Academy
We started with a content strategy built on three or four content pillars: product or service showcases, behind the scenes, customer proof and offers. Every month we planned a content calendar around sales goals, festivals and local events, so the page never went quiet.
Reels were scripted with a strong hook in the first two seconds, then shot and edited for watch time and shares. Static posts and carousels kept the visual identity consistent, while captions, hashtags and highlights were written for search inside Instagram.
Community management ran daily: replying to comments and DMs, sharing user-tagged posts and guiding every enquiry to WhatsApp or a call. Each month we reviewed reach, engagement rate, saves and enquiries, and doubled down on the formats that worked.
For Dream House Film Academy, the work covered admission-focused social campaigns, student film showcases and behind-the-scenes reels and workshop and masterclass promotions.
Results
Here is what the campaign delivered for Dream House Film Academy, in numbers and outcomes shared with the brand.
- Reels and posts: 70+
- Instagram reach: 4 lakh+
- Admission enquiries: 500+
- Workshop registrations: 350+
- Follower growth: 60%
Marketing terms used in this project
- Content pillars
- The three to five themes a brand posts about again and again, so the page feels planned and easy to recognise.
- Hook
- The first one or two seconds of a reel that make people stop scrolling.
- Engagement rate
- Likes, comments, shares and saves divided by reach. It shows how much people care, beyond how many saw the post.
- Social proof
- Reviews, customer stories and tagged posts that show real people trust the brand.
Frequently asked questions
What did Cygnus Marketing do for Dream House Film Academy?
Cygnus Marketing delivered social media marketing for Dream House Film Academy, covering admission-focused social campaigns, student film showcases and behind-the-scenes reels and workshop and masterclass promotions.
What results did Dream House Film Academy get?
Reels and posts: 70+; instagram reach: 4 lakh+; admission enquiries: 500+.
Can Cygnus Marketing do social media marketing for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
