About Sach The Reality
Sach The Reality is a digital news portal from Guwahati. It needed a visual identity and fast templates for breaking news, story cards and thumbnails.
Why it matters: News moves fast, so ready templates let the portal publish breaking stories in minutes with a consistent look.
The challenge
Sach The Reality needed design support that keeps up with the business: offers, launches, signage and social posts, all on brand and delivered fast.
How we delivered brand design for Sach The Reality
We began with the brand identity: logo use, colour palette and typography, written down as simple brand guidelines. From there we built a design system of reusable templates so every new creative stays consistent and is quick to produce.
Each creative was designed for its job: offer posts lead with the deal, signage is readable from a distance, catalogues make products easy to compare. Print files were prepared to press standards, and social files were sized for feed, stories and reels covers.
For Sach The Reality, the work covered logo and visual identity for a digital news portal, breaking-news and story card templates and thumbnail and social graphic system.
Results
Here is what the campaign delivered for Sach The Reality, in numbers and outcomes shared with the brand.
- Templates designed: 20+
- News graphics produced: 500+
- Turnaround on breaking news: Under 30 minutes
- Social reach: 3x after rollout
- Brand consistency: One look across web and social
Marketing terms used in this project
- Brand guidelines
- A short rulebook for how the logo, colours and fonts are used, so anyone can design on brand.
- Design system
- A set of ready templates and parts that keep every creative consistent and fast to make.
- Visual hierarchy
- Arranging a design so the most important message is seen first.
- Collateral
- Printed and digital material that supports sales, such as brochures, catalogues, menus and dealer boards.
Frequently asked questions
What did Cygnus Marketing do for Sach The Reality?
Cygnus Marketing delivered brand design for Sach The Reality, covering logo and visual identity for a digital news portal, breaking-news and story card templates and thumbnail and social graphic system.
What results did Sach The Reality get?
Templates designed: 20+; news graphics produced: 500+; turnaround on breaking news: Under 30 minutes.
Can Cygnus Marketing do brand design for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
