About Epitight
Epitight is a haircare and skincare brand sold across India. It wanted honest content from real users to build trust and use in ads.
Why it matters: Haircare and skincare buyers trust real users, so UGC made Epitight’s ads feel honest.
The challenge
Epitight wanted content from real users that feels honest and works well as social proof and ads.
How we delivered UGC content for Epitight
We built a community of real users and creators, sent custom kits and guided them to share personal stories in their own words.
The best videos were distributed organically and reused across the brand’s channels and ads.
For Epitight, the work covered a community of real users, custom kits & personal stories and authentic distribution.
Results
Here is what the campaign delivered for Epitight, in numbers and outcomes shared with the brand.
- Creators: 15+
- Videos & reels created: 25+
- Organic reach: 40,000+
- Interaction rate on top reels: 18%+
Marketing terms used in this project
- UGC (user-generated content)
- Photos and videos made by real customers about a product.
- UGC creator
- A person paid to make authentic-looking content for a brand to post.
- Interaction rate
- Engagement on a post divided by the people who saw it.
Frequently asked questions
What did Cygnus Marketing do for Epitight?
Cygnus Marketing delivered UGC content for Epitight, covering a community of real users, custom kits & personal stories and authentic distribution.
What results did Epitight get?
Creators: 15+; videos & reels created: 25+; organic reach: 40,000+.
Can Cygnus Marketing do UGC content for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
