About Hidesign
Hidesign is a leather goods brand. It wanted mystery visits to check product knowledge, leather care advice and display at its outlets.
Why it matters: Leather goods are premium buys, so staff knowledge and care advice shape the purchase.
The challenge
Hidesign wanted an honest view of what customers experience in its stores and outlets, beyond what internal reports show. Service quality, pricing and display can vary a lot from one location to another.
How we delivered mystery audits for Hidesign
Our trained mystery shoppers visited as regular customers, following a structured checklist covering greeting, product knowledge, display, hygiene, pricing and billing. Every visit was scored on the same parameters so results could be compared fairly.
Reports with photos, timings and improvement notes were shared within the agreed turnaround. Repeat audit cycles showed whether scores improved over time and where training was needed.
For Hidesign, the work covered mystery visits at hidesign outlets, checks on product knowledge, leather care advice and display and photo-backed scorecards per store.
Results
Here is what the campaign delivered for Hidesign, in numbers and outcomes shared with the brand.
- Store visits: 35+
- Audit parameters: 30
- Average store score: 85%
- Report turnaround: 48 hours
- Audit cycles: 3
Marketing terms used in this project
- Mystery audit
- An anonymous visit by a trained shopper to check the real customer experience.
- Audit parameters
- The fixed checklist points each store is scored on.
- Planogram compliance
- Whether products are placed on shelves exactly as the brand’s display plan says.
- Retail visibility
- How easily a shopper can see a brand’s products in a store.
Frequently asked questions
What did Cygnus Marketing do for Hidesign?
Cygnus Marketing delivered mystery audits for Hidesign, covering mystery visits at hidesign outlets, checks on product knowledge, leather care advice and display and photo-backed scorecards per store.
What results did Hidesign get?
Store visits: 35+; audit parameters: 30; average store score: 85%.
Can Cygnus Marketing do mystery audits for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
