About GharSeh
GharSeh is a Guwahati brand making home-made food products and festive hampers. For Rakhi, they wanted to sell hampers online through people their customers already follow, with every sale traced back to its partner.
Why it matters: Festive hampers sell in a window of a few days, so partners who already reach gift buyers matter more than slow organic growth.
The challenge
GharSeh needed to scale online results quickly in a short campaign window, with a clear cost per lead or sale and no wasted spend.
How we delivered affiliate marketing for GharSeh
We built an affiliate network of publishers, deal sites, creators and communities that already reach the target audience. Every partner got unique tracked links or coupon codes, so each lead and sale could be attributed correctly.
Performance was reviewed daily. Partners with strong conversion rates got more budget and better offers, weak ones were paused, and landing pages and offers were tuned to lift conversion and lower the cost per acquisition.
For GharSeh, the work covered rakhi hamper launch through affiliate partners, creator and community affiliate links with tracked codes and festive offer funnel from instagram to online checkout.
Results
Here is what the campaign delivered for GharSeh, in numbers and outcomes shared with the brand.
- Hampers sold online: 9 in the Rakhi window
- Average order value: ₹1,200
Marketing terms used in this project
- Affiliate marketing
- Partners promote a brand and are paid only when a sale, lead or sign-up happens.
- Cost per lead (CPL)
- Total spend divided by the number of leads.
- Attribution
- Tracking which partner, link or ad led to each sale or lead.
- Return on ad spend (ROAS)
- Revenue earned for every rupee spent on marketing.
Frequently asked questions
What did Cygnus Marketing do for GharSeh?
Cygnus Marketing delivered affiliate marketing for GharSeh, covering rakhi hamper launch through affiliate partners, creator and community affiliate links with tracked codes and festive offer funnel from instagram to online checkout.
What results did GharSeh get?
Hampers sold online: 9 in the Rakhi window; average order value: ₹1,200.
Can Cygnus Marketing do affiliate marketing for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
