About Nerolac Paints
Nerolac is one of India’s best known paint brands. For its festive repainting season, the brand wanted a steady flow of qualified leads for free colour consultations and painting services, sourced online through affiliate partners.
Why it matters: Repainting is a once in years purchase, so a paint brand has to catch homeowners at the exact moment they plan the job.
The challenge
Nerolac Paints needed to scale online results quickly in a short campaign window, with a clear cost per lead or sale and no wasted spend.
How we delivered affiliate marketing for Nerolac Paints
We built an affiliate network of publishers, deal sites, creators and communities that already reach the target audience. Every partner got unique tracked links or coupon codes, so each lead and sale could be attributed correctly.
Performance was reviewed daily. Partners with strong conversion rates got more budget and better offers, weak ones were paused, and landing pages and offers were tuned to lift conversion and lower the cost per acquisition.
For Nerolac Paints, the work covered affiliate publisher network for festive repainting offers, lead forms for free colour consultation and painting service and tracked links with daily partner optimisation.
Results
Here is what the campaign delivered for Nerolac Paints, in numbers and outcomes shared with the brand.
- Qualified painting leads: 8,500+
- Affiliate publishers activated: 120+
- Cost per lead: ₹180 to ₹220
- Lead-to-site-visit rate: 22%
- Campaign duration: 8 weeks
Marketing terms used in this project
- Affiliate marketing
- Partners promote a brand and are paid only when a sale, lead or sign-up happens.
- Cost per lead (CPL)
- Total spend divided by the number of leads.
- Attribution
- Tracking which partner, link or ad led to each sale or lead.
- Return on ad spend (ROAS)
- Revenue earned for every rupee spent on marketing.
Frequently asked questions
What did Cygnus Marketing do for Nerolac Paints?
Cygnus Marketing delivered affiliate marketing for Nerolac Paints, covering affiliate publisher network for festive repainting offers, lead forms for free colour consultation and painting service and tracked links with daily partner optimisation.
What results did Nerolac Paints get?
Qualified painting leads: 8,500+; affiliate publishers activated: 120+; cost per lead: ₹180 to ₹220.
Can Cygnus Marketing do affiliate marketing for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
