About Haspatal
Haspatal is a health app with a medicine marketplace. In Assam, it needed local pharmacies onboarded and confident using the app, to improve medicine availability for users.
Why it matters: A medicine marketplace needs pharmacies on board and active, so in-person onboarding grew availability on the app.
The challenge
Haspatal wanted on-ground execution in Assam that is planned, tracked and reported, with real conversations at the centre.
How we delivered on-ground field activity for Haspatal
We deployed a trained field team with a clear script, target list and daily plan. Each team member knew the brand’s key messages and how to handle common questions.
Work was tracked through daily check-ins, photos and reports, so the brand could see coverage and feedback in real time and adjust the plan quickly.
For Haspatal, the work covered direct outreach, end-to-end onboarding and relationship first.
Results
Here is what the campaign delivered for Haspatal, in numbers and outcomes shared with the brand.
- Pharmacies onboarded: Across key regions
- Medicine availability: Increased on the Haspatal app
- Local sellers: Confident using digital tools
- Marketplace: Stronger and more reliable
- Reach: More communities supported
Marketing terms used in this project
- FOS (feet on street)
- A field team that meets customers, retailers or partners in person.
- On-ground activation
- A physical brand activity in a store, event, office or public space.
- Field reporting
- Daily updates with photos and numbers from the team on the ground.
Frequently asked questions
What did Cygnus Marketing do for Haspatal?
Cygnus Marketing delivered on-ground field activity for Haspatal, covering direct outreach, end-to-end onboarding and relationship first.
What results did Haspatal get?
Pharmacies onboarded: Across key regions; medicine availability: Increased on the Haspatal app; local sellers: Confident using digital tools.
Can Cygnus Marketing do on-ground field activity for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
