About mCaffeine
mCaffeine is a caffeine-based personal care brand that sells online. It wanted mystery orders to check delivery, packaging, product condition and support.
Why it matters: Online beauty brands live on delivery and packaging, so test orders found issues before customers did.
The challenge
mCaffeine wanted an honest view of what customers experience in its stores and outlets, beyond what internal reports show. Service quality, pricing and display can vary a lot from one location to another.
How we delivered mystery audits for mCaffeine
Our trained mystery shoppers visited as regular customers, following a structured checklist covering greeting, product knowledge, display, hygiene, pricing and billing. Every visit was scored on the same parameters so results could be compared fairly.
Reports with photos, timings and improvement notes were shared within the agreed turnaround. Repeat audit cycles showed whether scores improved over time and where training was needed.
For mCaffeine, the work covered mystery orders on mcaffeine's website and marketplaces, checks on delivery time, packaging, product condition and support response and listing and pricing accuracy review.
Results
Here is what the campaign delivered for mCaffeine, in numbers and outcomes shared with the brand.
- Test orders placed: 300+
- Marketplaces covered: 5
- On-time delivery rate: 92%
- Support response checks: 200+
- Listing issues flagged: 150+
Marketing terms used in this project
- Mystery audit
- An anonymous visit by a trained shopper to check the real customer experience.
- Audit parameters
- The fixed checklist points each store is scored on.
- Planogram compliance
- Whether products are placed on shelves exactly as the brand’s display plan says.
- Retail visibility
- How easily a shopper can see a brand’s products in a store.
Frequently asked questions
What did Cygnus Marketing do for mCaffeine?
Cygnus Marketing delivered mystery audits for mCaffeine, covering mystery orders on mcaffeine's website and marketplaces, checks on delivery time, packaging, product condition and support response and listing and pricing accuracy review.
What results did mCaffeine get?
Test orders placed: 300+; marketplaces covered: 5; on-time delivery rate: 92%.
Can Cygnus Marketing do mystery audits for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
