About House of Madira
House of Madira is a club in Guwahati. It wanted WhatsApp to drive guest lists, table bookings and footfall for club nights and events.
Why it matters: Club nights fill through guest lists, and WhatsApp reaches regulars faster than any post.
The challenge
House of Madira had customers who preferred to chat rather than call or fill forms. The brand wanted to use WhatsApp to bring in enquiries, bookings and repeat visits.
How we delivered WhatsApp marketing for House of Madira
We built and segmented opt-in contact lists, then planned broadcast campaigns for launches, offers and events. WhatsApp catalogues, quick replies and labels made it easy to share products and track every enquiry.
Click-to-WhatsApp ads and QR codes brought new contacts in, and follow-up messages moved them towards a booking, visit or order. Every campaign was measured on open rate, replies and conversions.
For House of Madira, the work covered whatsapp broadcast campaigns for club nights and events, guest list and table booking via whatsapp and segmented lists by guest preference.
Results
Here is what the campaign delivered for House of Madira, in numbers and outcomes shared with the brand.
- WhatsApp contacts built: 8,000+
- Message open rate: 85%
- Table bookings via WhatsApp: 1,200+
- Event-night footfall: Up 30%
- Campaigns sent: 50+
Marketing terms used in this project
- Broadcast list
- A WhatsApp list used to send one message to many opted-in contacts.
- Click-to-WhatsApp ad
- A Meta ad that opens a WhatsApp chat with the brand instead of a website.
- Segmentation
- Grouping contacts by interest or behaviour so each group gets relevant messages.
- Open rate
- The share of people who opened a message.
Frequently asked questions
What did Cygnus Marketing do for House of Madira?
Cygnus Marketing delivered WhatsApp marketing for House of Madira, covering whatsapp broadcast campaigns for club nights and events, guest list and table booking via whatsapp and segmented lists by guest preference.
What results did House of Madira get?
Whatsapp contacts built: 8,000+; message open rate: 85%; table bookings via whatsapp: 1,200+.
Can Cygnus Marketing do WhatsApp marketing for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
