About Tata IPL, Green Dot Balls
For the Tata IPL, the Green Dot Balls initiative pledged trees for every dot ball. The campaign invited fans to take part through the Spot the Green Dot challenge.
Why it matters: Sports fans join causes that feel part of the game, and a simple entry made the green pledge go viral.
The challenge
Tata IPL, Green Dot Balls wanted a campaign that people take part in, with every registration and scan measured, at a cost that made sense.
How we delivered performance marketing for Tata IPL, Green Dot Balls
We designed the participation journey from the first touchpoint to the final action, removing friction at each step. Paid media targeted the right audiences, and creatives were tested to find the best performers.
Results were tracked in real time, with budgets moved towards the channels and creatives giving the lowest cost per registration.
For Tata IPL, Green Dot Balls, the work covered green dot ball initiative and spot the green dot challenge.
Results
Here is what the campaign delivered for Tata IPL, Green Dot Balls, in numbers and outcomes shared with the brand.
- Entries via the campaign website: 12,00,000+
- Cost per registration: ₹25 to ₹30
- Digital impressions: 15 million+
- Trees pledged by end of IPL 2024: 413,000+
- Trees added during the WPL: 108,300+
Marketing terms used in this project
- Performance marketing
- Marketing that is paid for and judged by measurable actions such as leads, sign-ups or sales.
- Cost per registration
- Total spend divided by the number of people who signed up.
- A/B testing
- Running two versions of an ad or page to see which works better.
- Conversion funnel
- The steps a person takes from first seeing a campaign to completing the action.
Frequently asked questions
What did Cygnus Marketing do for Tata IPL, Green Dot Balls?
Cygnus Marketing delivered performance marketing for Tata IPL, Green Dot Balls, covering green dot ball initiative and spot the green dot challenge.
What results did Tata IPL, Green Dot Balls get?
Entries via the campaign website: 12,00,000+; cost per registration: ₹25 to ₹30; digital impressions: 15 million+.
Can Cygnus Marketing do performance marketing for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
