Sprite, Joke in a Bottle

About Sprite, Joke in a Bottle

Sprite’s Joke in a Bottle campaign put a QR code on every bottle, inviting fans to unlock jokes, rewards and share their own humour.

Why it matters: Beverage brands need repeat interaction, and a QR code on every bottle turned each purchase into a conversation.

The challenge

Sprite, Joke in a Bottle wanted a campaign that people take part in, with every registration and scan measured, at a cost that made sense.

How we delivered performance marketing for Sprite, Joke in a Bottle

We designed the participation journey from the first touchpoint to the final action, removing friction at each step. Paid media targeted the right audiences, and creatives were tested to find the best performers.

Results were tracked in real time, with budgets moved towards the channels and creatives giving the lowest cost per registration.

For Sprite, Joke in a Bottle, the work covered qr code on every bottle, rewards & interactive content and co-created humour.

Results

Here is what the campaign delivered for Sprite, Joke in a Bottle, in numbers and outcomes shared with the brand.

• QR scans in 2 weeks: 15,000+
• Opt-in to WhatsApp channel: 65%
• Daily engagement: 30%
• Fan-submitted jokes: 5,000+
• Fan jokes featured on bottles: 20
• Sales uplift in participating outlets: 12%

Marketing terms used in this project

Performance marketing

Marketing that is paid for and judged by measurable actions such as leads, sign-ups or sales.

Cost per registration

Total spend divided by the number of people who signed up.

A/B testing

Running two versions of an ad or page to see which works better.

Conversion funnel

The steps a person takes from first seeing a campaign to completing the action.

Frequently asked questions