About Manik Chand Jewellers
Manik Chand Jewellers is a jewellery store in Guwahati. It wanted WhatsApp broadcasts for festive collections, gold rate updates and offers.
Why it matters: Jewellery buyers watch gold rates and festive collections, so WhatsApp updates bring them in at the right time.
The challenge
Manik Chand Jewellers had customers who preferred to chat rather than call or fill forms. The brand wanted to use WhatsApp to bring in enquiries, bookings and repeat visits.
How we delivered WhatsApp marketing for Manik Chand Jewellers
We built and segmented opt-in contact lists, then planned broadcast campaigns for launches, offers and events. WhatsApp catalogues, quick replies and labels made it easy to share products and track every enquiry.
Click-to-WhatsApp ads and QR codes brought new contacts in, and follow-up messages moved them towards a booking, visit or order. Every campaign was measured on open rate, replies and conversions.
For Manik Chand Jewellers, the work covered festive and wedding-season broadcasts, whatsapp catalogue of jewellery collections and gold rate updates and offer alerts.
Results
Here is what the campaign delivered for Manik Chand Jewellers, in numbers and outcomes shared with the brand.
- Customer contacts on WhatsApp: 12,000+
- Message open rate: 90%
- Store visits from campaigns: 800+
- Campaigns sent: 40+
- Festive enquiries: 2x
Marketing terms used in this project
- Broadcast list
- A WhatsApp list used to send one message to many opted-in contacts.
- Click-to-WhatsApp ad
- A Meta ad that opens a WhatsApp chat with the brand instead of a website.
- Segmentation
- Grouping contacts by interest or behaviour so each group gets relevant messages.
- Open rate
- The share of people who opened a message.
Frequently asked questions
What did Cygnus Marketing do for Manik Chand Jewellers?
Cygnus Marketing delivered WhatsApp marketing for Manik Chand Jewellers, covering festive and wedding-season broadcasts, whatsapp catalogue of jewellery collections and gold rate updates and offer alerts.
What results did Manik Chand Jewellers get?
Customer contacts on whatsapp: 12,000+; message open rate: 90%; store visits from campaigns: 800+.
Can Cygnus Marketing do WhatsApp marketing for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
