About Lenskart
Lenskart is one of India’s largest eyewear retailers. In Kolkata, it wanted more local people to know about a store and its offers, through a targeted pamphlet and outreach drive.
Why it matters: A new store needs its neighbourhood to know it exists, and street teams reach the people who will walk in.
The challenge
Lenskart needed people on the ground to reach customers, partners or teams face to face, where digital alone does not work as well.
How we delivered on-ground field activity for Lenskart
We deployed a trained field team with a clear script, target list and daily plan. Each team member knew the brand’s key messages and how to handle common questions.
Work was tracked through daily check-ins, photos and reports, so the brand could see coverage and feedback in real time and adjust the plan quickly.
For Lenskart, the work covered pamphlet distribution drive, targeted placement and friendly, face-to-face introduction.
Results
Here is what the campaign delivered for Lenskart, in numbers and outcomes shared with the brand.
- Coverage: Key local areas reached
- Store visits: Up from students, professionals and families
- Offer awareness: Higher
- Local presence: Stronger
- Conversations: Real ones, started on the ground
Marketing terms used in this project
- FOS (feet on street)
- A field team that meets customers, retailers or partners in person.
- On-ground activation
- A physical brand activity in a store, event, office or public space.
- Field reporting
- Daily updates with photos and numbers from the team on the ground.
Frequently asked questions
What did Cygnus Marketing do for Lenskart?
Cygnus Marketing delivered on-ground field activity for Lenskart, covering pamphlet distribution drive, targeted placement and friendly, face-to-face introduction.
What results did Lenskart get?
Coverage: Key local areas reached; store visits: Up from students, professionals and families; offer awareness: Higher.
Can Cygnus Marketing do on-ground field activity for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
