About LimeRoad
LimeRoad is a fashion e-commerce platform with lakhs of product listings. It needed listings cleaned, tagged and correctly categorised so shoppers could filter and find products easily.
Why it matters: Fashion shoppers leave when filters show the wrong products, so clean listings directly lift sales.
The challenge
LimeRoad had large amounts of data or content that needed careful human review to keep the platform accurate, safe and easy to use.
How we delivered data moderation for LimeRoad
We trained a dedicated team on the platform’s rules, set up a clear workflow and combined automated checks with human review for accuracy.
Quality checks and regular reports kept accuracy high and showed the impact on the platform’s users.
For LimeRoad, the work covered manual moderation & tagging, listing accuracy review and category cleanup.
Results
Here is what the campaign delivered for LimeRoad, in numbers and outcomes shared with the brand.
- SKUs cleaned & categorised: 20 lakh+
- Filters: More accurate, faster loading
- Search & suggestions: More relevant
- Engagement: Lower bounce rates
- Shopping experience: Smoother end to end
Marketing terms used in this project
- Content moderation
- Reviewing posts or listings to remove harmful or wrong content.
- Data tagging
- Labelling items with the right attributes so they can be searched and filtered.
- SLA
- Service level agreement: the agreed time and quality standard for the work.
Frequently asked questions
What did Cygnus Marketing do for LimeRoad?
Cygnus Marketing delivered data moderation for LimeRoad, covering manual moderation & tagging, listing accuracy review and category cleanup.
What results did LimeRoad get?
Skus cleaned & categorised: 20 lakh+; filters: More accurate, faster loading; search & suggestions: More relevant.
Can Cygnus Marketing do data moderation for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
