About Lotte Pepero
Lotte Pepero is a chocolate-coated biscuit stick snack. In Guwahati, the brand wanted students to taste it for the first time, through sampling drives in schools and colleges with brand-trained promoters.
Why it matters: A new snack needs a first taste, and schools and colleges gave lakhs of young buyers that taste quickly.
The challenge
Lotte Pepero wanted to reach students in a way that feels real, not like another ad. Young audiences ignore most advertising, so the brand needed to show up inside campus life.
How we delivered campus promotion for Lotte Pepero
We used our campus network to plan activations school by school and college by college, with permissions, timings and trained promoters arranged in advance. Student ambassadors helped make the brand part of fests, hostels and classrooms.
Every activation was designed to move students from the campus to the brand online, through contests, sampling, QR codes, hashtags and user-generated content. Our team shared photo-verified reports so the brand could see exactly what happened on the ground.
For Lotte Pepero, the work covered sampling drives across schools and colleges, brand-trained promoters at every activation and taste feedback collected on the spot.
Results
Here is what the campaign delivered for Lotte Pepero, in numbers and outcomes shared with the brand.
- Institutions activated: 90 schools and colleges
- Samples distributed: 100,000+
- Positive taste feedback: 86%
- Activation days: 20
Marketing terms used in this project
- Campus activation
- A brand event or experience run inside a school or college.
- Student ambassador
- A student who represents the brand among peers and drives participation.
- Sampling
- Giving people a product to try so they experience it first hand.
- User-generated content (UGC)
- Posts and videos made by real customers or participants instead of the brand.
Frequently asked questions
What did Cygnus Marketing do for Lotte Pepero?
Cygnus Marketing delivered campus promotion for Lotte Pepero, covering sampling drives across schools and colleges, brand-trained promoters at every activation and taste feedback collected on the spot.
What results did Lotte Pepero get?
Institutions activated: 90 schools and colleges; samples distributed: 100,000+; positive taste feedback: 86%.
Can Cygnus Marketing do campus promotion for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
