About Uttsav
Uttsav is an exhibition organiser in Guwahati. It wanted WhatsApp invites, entry passes and live updates for exhibitors and visitors.
Why it matters: Exhibitions need both exhibitors and visitors, and WhatsApp invites and passes made registration easy.
The challenge
Uttsav needed a direct channel with high open rates for offers, launches and event updates, without depending only on social media reach.
How we delivered WhatsApp marketing for Uttsav
We built and segmented opt-in contact lists, then planned broadcast campaigns for launches, offers and events. WhatsApp catalogues, quick replies and labels made it easy to share products and track every enquiry.
Click-to-WhatsApp ads and QR codes brought new contacts in, and follow-up messages moved them towards a booking, visit or order. Every campaign was measured on open rate, replies and conversions.
For Uttsav, the work covered whatsapp invites for exhibitions, exhibitor and visitor list management and reminders, entry passes and live updates.
Results
Here is what the campaign delivered for Uttsav, in numbers and outcomes shared with the brand.
- Visitor registrations via WhatsApp: 6,000+
- Exhibitors reached: 300+
- Message open rate: 87%
- Event footfall: 15,000+
- Campaigns sent: 30+
Marketing terms used in this project
- Broadcast list
- A WhatsApp list used to send one message to many opted-in contacts.
- Click-to-WhatsApp ad
- A Meta ad that opens a WhatsApp chat with the brand instead of a website.
- Segmentation
- Grouping contacts by interest or behaviour so each group gets relevant messages.
- Open rate
- The share of people who opened a message.
Frequently asked questions
What did Cygnus Marketing do for Uttsav?
Cygnus Marketing delivered WhatsApp marketing for Uttsav, covering whatsapp invites for exhibitions, exhibitor and visitor list management and reminders, entry passes and live updates.
What results did Uttsav get?
Visitor registrations via whatsapp: 6,000+; exhibitors reached: 300+; message open rate: 87%.
Can Cygnus Marketing do WhatsApp marketing for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
