About Masakali
Masakali is a boutique in Guwahati. It wanted collection showcase reels and festive campaigns that grow enquiries and sales from Instagram.
Why it matters: Boutique sales follow festive moods, so collection reels turned Instagram views into enquiries.
The challenge
Masakali had a following, but posting was irregular and the page was not bringing enough enquiries. Like most boutique brands in Guwahati, they needed a page that looks active every week and turns attention into DMs, calls and visits.
How we delivered social media marketing for Masakali
We started with a content strategy built on three or four content pillars: product or service showcases, behind the scenes, customer proof and offers. Every month we planned a content calendar around sales goals, festivals and local events, so the page never went quiet.
Reels were scripted with a strong hook in the first two seconds, then shot and edited for watch time and shares. Static posts and carousels kept the visual identity consistent, while captions, hashtags and highlights were written for search inside Instagram.
Community management ran daily: replying to comments and DMs, sharing user-tagged posts and guiding every enquiry to WhatsApp or a call. Each month we reviewed reach, engagement rate, saves and enquiries, and doubled down on the formats that worked.
For Masakali, the work covered collection showcase reels, festive and wedding campaigns and styling and customer stories.
Results
Here is what the campaign delivered for Masakali, in numbers and outcomes shared with the brand.
- Posts and reels: 65+
- Instagram reach: 3 lakh+
- Follower growth: 50%
- Enquiries via DM: 2x
- Festive sales from social: Up 25%
Marketing terms used in this project
- Content pillars
- The three to five themes a brand posts about again and again, so the page feels planned and easy to recognise.
- Hook
- The first one or two seconds of a reel that make people stop scrolling.
- Engagement rate
- Likes, comments, shares and saves divided by reach. It shows how much people care, beyond how many saw the post.
- Social proof
- Reviews, customer stories and tagged posts that show real people trust the brand.
Frequently asked questions
What did Cygnus Marketing do for Masakali?
Cygnus Marketing delivered social media marketing for Masakali, covering collection showcase reels, festive and wedding campaigns and styling and customer stories.
What results did Masakali get?
Posts and reels: 65+; instagram reach: 3 lakh+; follower growth: 50%.
Can Cygnus Marketing do social media marketing for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
