About Mettl
Mettl is an online assessment company. For in-centre exams, it needed trained invigilators, identity checks and incident reporting across many exam centres.
Why it matters: Exam results are only trusted when the exam is fair, so trained invigilators protect the organiser’s reputation.
The challenge
Mettl wanted on-ground execution in Guwahati that is planned, tracked and reported, with real conversations at the centre.
How we delivered exam invigilation for Mettl
We deployed a trained field team with a clear script, target list and daily plan. Each team member knew the brand’s key messages and how to handle common questions.
Work was tracked through daily check-ins, photos and reports, so the brand could see coverage and feedback in real time and adjust the plan quickly.
For Mettl, the work covered trained invigilators deployed at exam centres, identity verification and candidate check-in and live proctoring support and incident reporting.
Results
Here is what the campaign delivered for Mettl, in numbers and outcomes shared with the brand.
- Candidates invigilated: 10,000+
- Invigilators deployed: 150+
- Exam centres covered: 40+
- Incidents reported within the hour: 100%
- SLA adherence: 98%
Marketing terms used in this project
- FOS (feet on street)
- A field team that meets customers, retailers or partners in person.
- On-ground activation
- A physical brand activity in a store, event, office or public space.
- Field reporting
- Daily updates with photos and numbers from the team on the ground.
Frequently asked questions
What did Cygnus Marketing do for Mettl?
Cygnus Marketing delivered exam invigilation for Mettl, covering trained invigilators deployed at exam centres, identity verification and candidate check-in and live proctoring support and incident reporting.
What results did Mettl get?
Candidates invigilated: 10,000+; invigilators deployed: 150+; exam centres covered: 40+.
Can Cygnus Marketing do exam invigilation for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
