Nescafe

About Nescafe

Nescafe is a household coffee brand sold across India’s e-commerce platforms. The brand wanted to grow online orders through coupon, cashback and content partners, while reaching people who had not bought it before.

Why it matters: Coffee shoppers compare deals across apps, so coupon and cashback partners decide which brand lands in the cart.

The challenge

Nescafe wanted sales and leads it could measure, paying for results rather than for impressions. The challenge was finding the right partners and tracking every sale or lead back to its source.

How we delivered affiliate marketing for Nescafe

We built an affiliate network of publishers, deal sites, creators and communities that already reach the target audience. Every partner got unique tracked links or coupon codes, so each lead and sale could be attributed correctly.

Performance was reviewed daily. Partners with strong conversion rates got more budget and better offers, weak ones were paused, and landing pages and offers were tuned to lift conversion and lower the cost per acquisition.

For Nescafe, the work covered coupon and cashback affiliate campaigns, content-site reviews and recipe tie-ins and tracked sales across e-commerce listings.

Results

Here is what the campaign delivered for Nescafe, in numbers and outcomes shared with the brand.

• Affiliate-driven orders: 25,000+
• Publisher partners: 150+
• Coupon redemption rate: 14%
• Return on ad spend: 4.2x
• New-to-brand buyers: 38%

Marketing terms used in this project

Affiliate marketing

Partners promote a brand and are paid only when a sale, lead or sign-up happens.

Cost per lead (CPL)

Total spend divided by the number of leads.

Attribution

Tracking which partner, link or ad led to each sale or lead.

Return on ad spend (ROAS)

Revenue earned for every rupee spent on marketing.

Frequently asked questions