About Nissan
Nissan sells cars through dealerships across India. The brand needed test-drive leads that dealers could trust, sourced from auto and finance websites and checked before handover.
Why it matters: Car buyers research online for weeks, and dealers only value test-drive leads that are verified and ready to visit.
The challenge
Nissan needed to scale online results quickly in a short campaign window, with a clear cost per lead or sale and no wasted spend.
How we delivered affiliate marketing for Nissan
We built an affiliate network of publishers, deal sites, creators and communities that already reach the target audience. Every partner got unique tracked links or coupon codes, so each lead and sale could be attributed correctly.
Performance was reviewed daily. Partners with strong conversion rates got more budget and better offers, weak ones were paused, and landing pages and offers were tuned to lift conversion and lower the cost per acquisition.
For Nissan, the work covered test-drive lead generation via auto and finance affiliates, model-specific landing pages and lead verification before dealer handover.
Results
Here is what the campaign delivered for Nissan, in numbers and outcomes shared with the brand.
- Test-drive leads: 6,000+
- Verified lead rate: 72%
- Cost per verified lead: ₹450
- Leads converted to showroom visits: 18%
- Cities covered: 40+
Marketing terms used in this project
- Affiliate marketing
- Partners promote a brand and are paid only when a sale, lead or sign-up happens.
- Cost per lead (CPL)
- Total spend divided by the number of leads.
- Attribution
- Tracking which partner, link or ad led to each sale or lead.
- Return on ad spend (ROAS)
- Revenue earned for every rupee spent on marketing.
Frequently asked questions
What did Cygnus Marketing do for Nissan?
Cygnus Marketing delivered affiliate marketing for Nissan, covering test-drive lead generation via auto and finance affiliates, model-specific landing pages and lead verification before dealer handover.
What results did Nissan get?
Test-drive leads: 6,000+; verified lead rate: 72%; cost per verified lead: ₹450.
Can Cygnus Marketing do affiliate marketing for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
