About OnePlus
OnePlus is a smartphone brand with a strong online following. During a launch window, it wanted affiliate partners on deal and tech-review sites to drive sales that could be tracked publisher by publisher.
Why it matters: Phone launches are won in the first days, when deal and tech sites shape what buyers pick.
The challenge
OnePlus wanted sales and leads it could measure, paying for results rather than for impressions. The challenge was finding the right partners and tracking every sale or lead back to its source.
How we delivered affiliate marketing for OnePlus
We built an affiliate network of publishers, deal sites, creators and communities that already reach the target audience. Every partner got unique tracked links or coupon codes, so each lead and sale could be attributed correctly.
Performance was reviewed daily. Partners with strong conversion rates got more budget and better offers, weak ones were paused, and landing pages and offers were tuned to lift conversion and lower the cost per acquisition.
For OnePlus, the work covered launch-window affiliate push on deal and tech-review sites, cashback and exchange-offer partners and real-time tracking of sales by publisher.
Results
Here is what the campaign delivered for OnePlus, in numbers and outcomes shared with the brand.
- Units sold via affiliates: 9,000+
- Affiliate partners: 200+
- Conversion rate: 3.8%
- Return on ad spend: 6x
- Launch-week share of online sales: 15%
Marketing terms used in this project
- Affiliate marketing
- Partners promote a brand and are paid only when a sale, lead or sign-up happens.
- Cost per lead (CPL)
- Total spend divided by the number of leads.
- Attribution
- Tracking which partner, link or ad led to each sale or lead.
- Return on ad spend (ROAS)
- Revenue earned for every rupee spent on marketing.
Frequently asked questions
What did Cygnus Marketing do for OnePlus?
Cygnus Marketing delivered affiliate marketing for OnePlus, covering launch-window affiliate push on deal and tech-review sites, cashback and exchange-offer partners and real-time tracking of sales by publisher.
What results did OnePlus get?
Units sold via affiliates: 9,000+; affiliate partners: 200+; conversion rate: 3.8%.
Can Cygnus Marketing do affiliate marketing for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
