About Pay Fair
Pay Fair is a supermarket in Guwahati. It wanted a friendly, customer-focused social presence with store-experience reels that bring families in on weekends.
Why it matters: Supermarkets compete on experience and offers, and store reels give nearby families a reason to walk in.
The challenge
Pay Fair had a following, but posting was irregular and the page was not bringing enough enquiries. Like most supermarket brands in Guwahati, they needed a page that looks active every week and turns attention into DMs, calls and visits.
How we delivered social media marketing for Pay Fair
We started with a content strategy built on three or four content pillars: product or service showcases, behind the scenes, customer proof and offers. Every month we planned a content calendar around sales goals, festivals and local events, so the page never went quiet.
Reels were scripted with a strong hook in the first two seconds, then shot and edited for watch time and shares. Static posts and carousels kept the visual identity consistent, while captions, hashtags and highlights were written for search inside Instagram.
Community management ran daily: replying to comments and DMs, sharing user-tagged posts and guiding every enquiry to WhatsApp or a call. Each month we reviewed reach, engagement rate, saves and enquiries, and doubled down on the formats that worked.
For Pay Fair, the work covered customer-focused voice, promotional & lifestyle content and store-experience reels.
Results
Here is what the campaign delivered for Pay Fair, in numbers and outcomes shared with the brand.
- Store-experience reels: 40+
- Instagram reach: 3 lakh+
- Follower growth: 50%
- Offer post engagement: 2x
- Weekend footfall during campaigns: Up 15%
Marketing terms used in this project
- Content pillars
- The three to five themes a brand posts about again and again, so the page feels planned and easy to recognise.
- Hook
- The first one or two seconds of a reel that make people stop scrolling.
- Engagement rate
- Likes, comments, shares and saves divided by reach. It shows how much people care, beyond how many saw the post.
- Social proof
- Reviews, customer stories and tagged posts that show real people trust the brand.
Frequently asked questions
What did Cygnus Marketing do for Pay Fair?
Cygnus Marketing delivered social media marketing for Pay Fair, covering customer-focused voice, promotional & lifestyle content and store-experience reels.
What results did Pay Fair get?
Store-experience reels: 40+; instagram reach: 3 lakh+; follower growth: 50%.
Can Cygnus Marketing do social media marketing for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
