Posh

About Posh

Posh is a salon in Guwahati. It needed a steady flow of flyers, offer posts, membership cards and festive creatives that keep the brand looking premium and consistent.

Why it matters: Salons fill chairs with offers and visible results, so a steady supply of creatives keeps bookings moving.

The challenge

Posh was using designs that looked different on every channel. For a salon business in Guwahati, that makes the brand harder to remember and harder to trust. They needed one clear look across print, store and social media.

How we delivered brand design for Posh

We began with the brand identity: logo use, colour palette and typography, written down as simple brand guidelines. From there we built a design system of reusable templates so every new creative stays consistent and is quick to produce.

Each creative was designed for its job: offer posts lead with the deal, signage is readable from a distance, catalogues make products easy to compare. Print files were prepared to press standards, and social files were sized for feed, stories and reels covers.

For Posh, the work covered flyers, offers, membership cards and festive posts.

Results

Here is what the campaign delivered for Posh, in numbers and outcomes shared with the brand.

• Creatives delivered: 120+
• Before-and-after result posts: 40+
• Instagram reach: 3 lakh+
• Seasonal campaigns: 4
• Influencer collaborations: 12

Marketing terms used in this project

Brand guidelines

A short rulebook for how the logo, colours and fonts are used, so anyone can design on brand.

Design system

A set of ready templates and parts that keep every creative consistent and fast to make.

Visual hierarchy

Arranging a design so the most important message is seen first.

Collateral

Printed and digital material that supports sales, such as brochures, catalogues, menus and dealer boards.

Frequently asked questions