About ITC Sunrise, Campus Cook-off
ITC Sunrise, Campus Cook-off is a growing business working online. They partnered with Cygnus Marketing for on-ground field activity.
Why it matters: A cooking contest on campus made students cook with Sunrise spices, which is the best trial a spice brand can get.
The challenge
ITC Sunrise, Campus Cook-off needed people on the ground to reach customers, partners or teams face to face, where digital alone does not work as well.
How we delivered on-ground field activity for ITC Sunrise, Campus Cook-off
We deployed a trained field team with a clear script, target list and daily plan. Each team member knew the brand’s key messages and how to handle common questions.
Work was tracked through daily check-ins, photos and reports, so the brand could see coverage and feedback in real time and adjust the plan quickly.
For ITC Sunrise, Campus Cook-off, the work covered campus cooking contest, on-campus spice kits, makeshift campus kitchens and content for amplification.
Results
Here is what the campaign delivered for ITC Sunrise, Campus Cook-off, in numbers and outcomes shared with the brand.
- College campuses activated: 30+
- Participation: Strong offline turnout and word of mouth
- Trial: Higher familiarity among first-time users
- Buzz: Positive and locally relevant
- UGC: On-ground videos extended reach online
Marketing terms used in this project
- FOS (feet on street)
- A field team that meets customers, retailers or partners in person.
- On-ground activation
- A physical brand activity in a store, event, office or public space.
- Field reporting
- Daily updates with photos and numbers from the team on the ground.
Frequently asked questions
What did Cygnus Marketing do for ITC Sunrise, Campus Cook-off?
Cygnus Marketing delivered on-ground field activity for ITC Sunrise, Campus Cook-off, covering campus cooking contest, on-campus spice kits, makeshift campus kitchens and content for amplification.
What results did ITC Sunrise, Campus Cook-off get?
College campuses activated: 30+; participation: Strong offline turnout and word of mouth; trial: Higher familiarity among first-time users.
Can Cygnus Marketing do on-ground field activity for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
