About Toluna
Toluna is a global consumer research company. It needed field teams to source the right respondents and complete quality-checked surveys across India.
Why it matters: Research is only as good as its respondents, so field teams that find the right people protect data quality.
The challenge
Toluna needed reliable feedback from real consumers in the right locations and profiles, collected quickly and checked for quality.
How we delivered market research for Toluna
We recruited and trained field researchers, sourced respondents that match the target profile and ran surveys and tests with a fixed method so results are comparable.
Every response went through quality checks before delivery, and findings were shared in a clear format the brand could act on.
For Toluna, the work covered field team recruitment for consumer surveys, respondent sourcing across target profiles and quality checks on every completed response.
Results
Here is what the campaign delivered for Toluna, in numbers and outcomes shared with the brand.
- Surveys completed: 15,000+
- Respondent profiles covered: 20+
- Cities covered: 25+
- Response quality pass rate: 97%
- Turnaround: 30% faster than plan
Marketing terms used in this project
- Central location test (CLT)
- Consumers try a product at one venue and give structured feedback.
- Respondent profile
- The type of person a survey needs, by age, city, habits and more.
- Quality check
- Verifying each response is genuine and complete.
Frequently asked questions
What did Cygnus Marketing do for Toluna?
Cygnus Marketing delivered market research for Toluna, covering field team recruitment for consumer surveys, respondent sourcing across target profiles and quality checks on every completed response.
What results did Toluna get?
Surveys completed: 15,000+; respondent profiles covered: 20+; cities covered: 25+.
Can Cygnus Marketing do market research for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
