About Tupperware
Tupperware sells food storage products through consultants and online. It wanted WhatsApp commerce flows for discovery, orders and consultant leads.
Why it matters: Repeat buyers order again when it is easy, and WhatsApp made discovery and reorders simple.
The challenge
Tupperware had customers who preferred to chat rather than call or fill forms. The brand wanted to use WhatsApp to bring in enquiries, bookings and repeat visits.
How we delivered WhatsApp marketing for Tupperware
We built and segmented opt-in contact lists, then planned broadcast campaigns for launches, offers and events. WhatsApp catalogues, quick replies and labels made it easy to share products and track every enquiry.
Click-to-WhatsApp ads and QR codes brought new contacts in, and follow-up messages moved them towards a booking, visit or order. Every campaign was measured on open rate, replies and conversions.
For Tupperware, the work covered whatsapp commerce flows for product discovery and orders, broadcasts for new launches and offers and dealer and consultant lead routing.
Results
Here is what the campaign delivered for Tupperware, in numbers and outcomes shared with the brand.
- Opt-in contacts: 50,000+
- Message open rate: 82%
- Orders via WhatsApp: 4,000+
- Leads routed to consultants: 6,000+
- Return on spend: 5x
Marketing terms used in this project
- Broadcast list
- A WhatsApp list used to send one message to many opted-in contacts.
- Click-to-WhatsApp ad
- A Meta ad that opens a WhatsApp chat with the brand instead of a website.
- Segmentation
- Grouping contacts by interest or behaviour so each group gets relevant messages.
- Open rate
- The share of people who opened a message.
Frequently asked questions
What did Cygnus Marketing do for Tupperware?
Cygnus Marketing delivered WhatsApp marketing for Tupperware, covering whatsapp commerce flows for product discovery and orders, broadcasts for new launches and offers and dealer and consultant lead routing.
What results did Tupperware get?
Opt-in contacts: 50,000+; message open rate: 82%; orders via whatsapp: 4,000+.
Can Cygnus Marketing do WhatsApp marketing for my business?
Yes. Cygnus Marketing is a marketing agency based in Guwahati that works with brands across India, from local businesses to national names like Samsung, Amazon Pay and Maggi. Share your goals and we will suggest a plan and a clear quote.
